Founded by Yassir Rais in 2015 in Barcelona, Syra Coffee is on a mission to become Europe’s leading specialty coffee brand. We joined the journey in 2021 when Yassir opened his capital to implement his first geographic expansion strategy. At the time, Syra Coffee operated just six shops.

Since then, the brand has expanded significantly, building a strong presence in major Spanish cities. Syra Coffee’s simple yet effective value proposition—a great coffee, a fair price, and a smile—sets it apart. Its distinctive strengths include high-quality specialty coffee sourced with respect for small producers and the environment, combined with a low-cost deployment model that emphasizes unique, systematically differentiated décor.

Syra Coffee exclusively sources single-origin beans, maximizing value for farmers, empowering them to sustain their farms with integrity, and contributing positively to their communities.

To create Europe’s most attractive grab-and-go coffee network, offering eco-friendly, high-quality specialty coffees.