Guillaume Boccas and Axelle Nardoux, passionate trail runners, were disillusioned by the conventional offerings of major outdoor brands. They envisioned a brand that embodies the spirit of trail running while staying deeply committed to the planet. This vision led to Wise, built on two core principles: eco-responsibility and technical excellence.

Wise creates high-performance gear and clothing designed for the unique demands of trail runners, using sustainable materials and innovative practices to reduce environmental impact. The brand also aims to inspire athletes who value both performance and sustainability.

We are proud to have joined Wise in 2024, supporting their mission to redefine trail running gear and promote a more sustainable future for the sport.